Outdoor buying platform Site Tour relocates to UK leading to shake up in local operation

December 9, 2015 10:39

Leading Australian outdoor advertising buying platform Site Tour is shifting its headquarters to London in a move that will see a major shake up in its local operations, Mumbrella can reveal.

The move comes at a sensitive time in the outdoor programmatic space with the company one of around 20 throwing its hat into the ring for the Outdoor Media Association (OMA)’s tender for an automated transaction platform. Should the OMA go with a different provider for its automation platform that product would be a major competitor to Site Tour, and would have cross-industry endorsement.

Changes locally include chief commercial officer Vicki Lyon and senior software engineer Robin Green are departing, while others including head of research Greg von Nessi and chief technology officer Andrew Done currently in discussions with management about their roles.

The company currently employs between 10 and 15 people in Australia, but general manager of Australia/New Zealand Steve Geelan declined to specify how many positions would be lost here saying: “There is going to be a natural impact as we continue to shape our business to deliver the best product and best service to our customers, we will grow our business and teams in each market to do so.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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1 COMMENTS

E 9 Dec 15

Site Tour was so massively helpful to me when I was buying OOH – especially for brands that had huge spends and a national presence. Saved me a crap load of time.

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