Outdoor campaign for La Trobe Uni promotes dancing benefits for Parkinson’s sufferers
La Trobe University, J. Walter Thompson and JCDecaux have created an outdoor campaign to build on research undertaken by the uni into Parkinson’s disease.
The announcement:
Motion-activated technology has been put to innovative use in a new outdoor campaign for La Trobe University live in Melbourne this week, aimed at raising awareness about the benefits of dancing for sufferers of Parkinson’s disease.