Outdoor campaign for La Trobe Uni promotes dancing benefits for Parkinson’s sufferers

La Trobe University, J. Walter Thompson and JCDecaux  have created an outdoor campaign to build on research undertaken by the uni into Parkinson’s disease.

The announcement:

Motion-activated technology has been put to innovative use in a new outdoor campaign for La Trobe University live in Melbourne this week, aimed at raising awareness about the benefits of dancing for sufferers of Parkinson’s disease.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.