Outdoor industry poised for Move launch

A launch date for the outdoor industry’s new currency, Move, appears to be imminent.  

Mike Tyquin, CEO of outdoor company Eye, dropped a heavy hint on the Sky Business channel’s Media Week show that the long-awaited measurement of outdoor audience is nearly ready.

The Outdoor Media Association board member suggested that the industry is close to pressing the button. Tyquin said: “The board are now considering launch timetables among other factors. So we are feeling very confident about the system and its robustness and being able to do the various things that we want to do. We feel particularly encouraged by where the system is now at and what it will deliver.”

(The conversation about Move begins at around the 9 mins point)

The optimistic comments are a contrast to complaints from the industry earlier this year. In June, Mindshare’s Bruce Mundell complained about the apparently slow progress.


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