Outdoor Media Association launches campaign to show off its good deeds

The out of home industry body the Outdoor Media Association has launched a new ad push to highlight the work it does in supporting community projects.

The campaign by creative agency Banjo, titled ‘This Ad’, shows off the fundraising efforts of the industry in support of charities such as Australian Red Cross and MS, and the subsidises it provides to public amenities.

Slogans include “This ad gives blood”, “This ad loves men in Lycra”, and “This ad built this bus shelter”.