Outdoor Media Association launches campaign to show off its good deeds

The out of home industry body the Outdoor Media Association has launched a new ad push to highlight the work it does in supporting community projects.

The campaign by creative agency Banjo, titled ‘This Ad’, shows off the fundraising efforts of the industry in support of charities such as Australian Red Cross and MS, and the subsidises it provides to public amenities.

Slogans include “This ad gives blood”, “This ad loves men in Lycra”, and “This ad built this bus shelter”.

Out-of-Home (OOH) industry

Charmaine Moldrich, CEO of the Outdoor Media Association (OMA), said: “The industry has worked in partnership with cities to fund, build and facilitate amenities and infrastructure.

“We want to continue to raise awareness about what we do ’behind the signs’.

“We like that the campaign communicates an important aspect of what we do as an industry across our own channel, while showcasing how a simple and uncomplicated creative message can make an impact.”

The ads will feature across OOH’s own national inventory, on more than 600 ad faces.

Andrew Varasdi, managing partner of Banjo, said: “We loved the challenge of taking a wonderful message like this to the outdoor medium which gives us such a broad canvas to work with.”

Additional credits:


Cactus Imaging



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