Outdoor Media Association welcomes four new members
The Outdoor Media Association (OMA) has welcomed four new members, signalling its commitment to further unifying the out-of-home (OOH) industry.
Media owners Big Rig Media, Gipps Outdoor, OA Collective, and media supplier Just Digital Signage have joined the group.
Specialising in mobile billboard advertising, Big Rig Media utilises large, moving trucks that travel across Australia’s busiest roads to provide brands with extensive exposure. Each truck offers 120 square metres of ad space, in a more cost-effective manner than traditional billboards.
Big Rig Media’s trucks cover an average of 30,000 kilometres per month, reaching both metro and regional audiences.
Gipps Outdoor, a Queensland-based company, offers Brisbane’s only dual digital billboards located at a major junction in the city, capturing audiences from the Story Bridge and Ann Street. As Brisbane gears up to host the Olympics in 2032, ‘The Twins’ enable brands to reach the prime metro audience, leveraging the city’s growth and activity.
Meanwhile, OA Collective, or Outside Advertising Collective, unites over 14 independent OOH owners to offer brands access to a network of assets, predominantly large format billboards. Officially established in 2023, the collective focuses on supporting local Australian-owned media businesses, providing alternatives to large corporations to ensure ad revenue stays local. Partners include Go Media, Big Outdoor, Australian Outdoor Media and Australian Outdoor Sign Company.
Finally, Just Digital Signage joins as a OOH media supplier. As a specialist in large format indoor and outdoor LEDs, interactive digital displays, and content management systems, the signage solutions company will service the OMA’s members in the DOOH sector, along with its existing work across a range on industries including retail, hospitality, education and corporate.
Elizabeth McIntyre, chief executive of the OMA, said the new members strengthen the organisation’s commitment to driving the industry forward.
“The out-of-home industry continues to flourish, grow, and innovate, and we are excited to welcome four new members: Big Rig Media, Gipps Outdoor, OA Collective, and Just Digital Signage, to the Outdoor Media Association,” she said.
“Their diverse perspectives and expertise will undoubtedly contribute to our collective success, ensuring that we remain at the forefront of technological advancements and creative excellence in out of home media.”
She said members of the organisation gain a variety of benefits, including “access to research and insights, participation in collaborative industry campaigns, advocacy and representation to all levels of government, audience measurement tools, industry training, and networking opportunities”.
“It’s not widely known, but Australia is a global leader in out-of-home programmatic advertising, sustainability, and is setting the standard for innovation in audience measurement,” she concluded.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Big Rig Media
Elizabeth McIntyre
Gipps Outdoor
Just Digital Signage
OA Collective
OMA
Outdoor Media Association
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