Outdoor the only major media to report double digit growth as newspaper spend falls

Agency spend in newspaper media has failed to retain the rare year-on-year upwards trajectory it saw in August, SMI data has revealed.

Last month, total newspaper bookings were up 2.7% in August compared to the previous year, which was the first upwards result for the industry in nearly three years.

September’s data did not see that trend continuing, with newspapers down 17.4%, and news websites sitting at a 14.6% decline from last year’s figure.