Dr Mumbo

Outsiders by name, outsiders in the ratings

Regular readers of Mumbrella may recall that in November, we were given the news Australia’s oppressed white male audience had been waiting for.

Finally, there was going to be a show for their kind.

Yes, Mark Latham, Rowan Dean and Ross Cameron had been given a Sunday Morning slot on Sky News.

Ahead of the show, Dean certainly did his bit to stoke the outrage fires, dedicating his Saturday column in the Weekend AFR to an alternative take on AFR Boss’s Outstanding 50 LGBTI Executives list from the day before.

Or as Dean – who rides three media horse, editing The Spectator Australia, writing for Fairfax Media’s AFR and appearing on News Corp’s Sky News – charmingly put it in his column, “as queer as a Qantas CEO”.


And sure enough, Outsiders began on Sunday morning, with a Chaser-style, crowbar-wielding visit to Fairfax Media and a “trigger warning” for viewers from Mark Latham.


So it was with some excitement on Monday that Dr Mumbo awaited the no doubt magnificent ratings numbers.

Oddly, there was no mention in the top 20 pay TV shows initially issued by OzTam.

So Dr Mumbo checked the top 100. There was nothing there.

So Dr Mumbo asked a contact who had access to the ratings of the top 250 TV shows of the day. It wasn’t there either.

Dr Mumbo was becoming concerned. Surely there’d been a mistake. There must be a lot of angry white men out there waiting for a show just for them. They couldn’t all be out in the drive washing their Holden Commodores.

So Dr Mumbo contacted Sky News to ask how the show did.

They replied by email:

“The premiere episode of OUTSIDERS on SKY NEWS LIVE saw total audience grow by 79% in that timeslot compared to last four week average. SKY NEWS LIVE ranked within the top three subscription television channels on Sunday morning among adult viewers 18+.”

Which was lovely, but it didn’t actually answer Dr Mumbo’s question about how many people among our 23m population had tuned in.

So he asked another contact, who finally tracked down the numbers for him.


Yes, the show got 22,000 viewers.

Which amounts to just under 0.1% of the population.

Which is clearly great news for whoever came up with the title The Outsiders. Accuracy is very important in these things.


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