Outsiders by name, outsiders in the ratings
Regular readers of Mumbrella may recall that in November, we were given the news Australia’s oppressed white male audience had been waiting for.
Finally, there was going to be a show for their kind.
Yes, Mark Latham, Rowan Dean and Ross Cameron had been given a Sunday Morning slot on Sky News.
Mark Latham, Rowan Dean & Ross Cameron have a new show on Sky News.
How can it possibly go wrong? pic.twitter.com/lvThvHYl8K— Tim Burrowes (@mumbrella) November 20, 2016
Ahead of the show, Dean certainly did his bit to stoke the outrage fires, dedicating his Saturday column in the Weekend AFR to an alternative take on AFR Boss’s Outstanding 50 LGBTI Executives list from the day before.
Or as Dean – who rides three media horse, editing The Spectator Australia, writing for Fairfax Media’s AFR and appearing on News Corp’s Sky News – charmingly put it in his column, “as queer as a Qantas CEO”.
And sure enough, Outsiders began on Sunday morning, with a Chaser-style, crowbar-wielding visit to Fairfax Media and a “trigger warning” for viewers from Mark Latham.
https://www.youtube.com/watch?v=Zt7O8iSHJxE
So it was with some excitement on Monday that Dr Mumbo awaited the no doubt magnificent ratings numbers.
Oddly, there was no mention in the top 20 pay TV shows initially issued by OzTam.
So Dr Mumbo checked the top 100. There was nothing there.
So Dr Mumbo asked a contact who had access to the ratings of the top 250 TV shows of the day. It wasn’t there either.
Dr Mumbo was becoming concerned. Surely there’d been a mistake. There must be a lot of angry white men out there waiting for a show just for them. They couldn’t all be out in the drive washing their Holden Commodores.
So Dr Mumbo contacted Sky News to ask how the show did.
They replied by email:
“The premiere episode of OUTSIDERS on SKY NEWS LIVE saw total audience grow by 79% in that timeslot compared to last four week average. SKY NEWS LIVE ranked within the top three subscription television channels on Sunday morning among adult viewers 18+.”
Which was lovely, but it didn’t actually answer Dr Mumbo’s question about how many people among our 23m population had tuned in.
So he asked another contact, who finally tracked down the numbers for him.
Yes, the show got 22,000 viewers.
Which amounts to just under 0.1% of the population.
Which is clearly great news for whoever came up with the title The Outsiders. Accuracy is very important in these things.
Where is that cry/laughing emoji when you need it??
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AT least it’s not costing me money, unlike the rainbow rubbish on the ABC.
You betray your political leanings, I’m afraid.
Poor form.
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But it did rate better than the show it was replacing right? That indicates some ROI success, no?
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Has anyone got the ratings for Insiders for the same day?
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Maybe there was some type of sport on the telly in the same time slot? Between working at the top of our respective fields (regardless of whether we are the best at it), being paid more than everyone else, watching sport, dirtying then cleaning our diesel guzzling, environment destroying 4WDs, fishing, boozing and oppressing everyone who is different to us I am surprised us white Australian males have time for anything other than supporting Donald Trump and Pauline Hanson?!
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I actually watched it. It was great. These three blokes were terrific. I was almost tempted to do a tweet to win a signed autograph by the boys of Donald Trump’s Masterpiece “Art of the Deal”. Please give SkyNews some time to get a following. It was the only episode to screen this year with hardly no advance publicity. The boys will be back next year and audiences need to be awoken first from slumbering through the very dull ABC Insiders program first, before being given a sparkling crowbar-like bashing to the intellect from the very much alive and humourous Outsiders on Sky! I’ll be watching again. Don’t you worry about that!
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Hi Andrew,
The metro ratings for Insiders were 224,000. Should point out the pay-TV ratings are done on a national basis, those are just for the five main capital cities.
Cheers,
Alex – editor, Mumbrella
How much does the existence of the ABC personally cost you, out of interest? assuming you’ve done the numbers. Percentage of annual take home wage is OK.
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And the sad, triggered SJWs jump with joy…
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Well, I for one enjoyed watching the show. Very refreshing to have plain-speak from 3 Aussie blokes. Mock them all you want, but I’m betting their show will just grow and grow in strength. The backlash against the elite who think we need to be told what to think and believe, is drawing to an end. Thank goodness.
Mum of 2 white males.
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Ok Mark.
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1c is too much to fund State media.
I mean, we do live in a liberal democracy don’t we?
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It will finally become undeniably apparent to the aging white ranters that they lack any appeal to anyone bar themselves, but I fear that this will only happen a second before they crap into their adult diapers in the nursing home and die.
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Hi Amanda, mum of 2 white males. You might want to re-read your stuff before you post. I’m assuming “the backlash against the elite who think we need to be told what to think and believe, is drawing to an end” doesn’t mean what you think it does.
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Or is Sky News becoming more and more like Fox News?
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Yes, thank goodness the backlash against the nasty elites who don’t toe the angry white identity politics line is drawing to an end. Trump and Brexit were certainly bad enough to be geting on with, thankyou.
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I haven’t been impressed in general by Sky News’s programming of late. They seem to have wound back a lot of their actual news gathering, in favour of endless panel discussions and commentary from washed-up politicians.
I guess the old proverb rings true, talk IS cheap.
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Yes, yes it is. Michael Miller said as such in his statement last week;
“This acquisition has come about because News Corp Australia recognises the increasing value of Sky News; its employees, the shows they host and the audience it attracts…”
The audience it attracts.. ergo the same voices Cori Bernadi hears in his head 24/7!
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But they ARE the elite!
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One of your best Dr, Mumbo.
But there appears to be a typo in the fourth paragraph “…Dean certainly did his bit to stoke the outrage fires, dedicating his Saturday column in the Weekend AFR…”.
Surely you meant “…Dean certainly did his bit to stoke the outrage fires, defecating his Saturday column in the Weekend AFR…”.
Glad to be of assistance.
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Sorry, but I can’t recall Aunty’s Insiders being a diverse rainbow of colour. It’s middle aged white men and a token bitter and biased Nikki Sava.
Why are you joining the ‘white male’ bashing? Until the recent mass immigration trend from Asia and India, Australia has been predominantly Caucasian. You know, history and stuff. These hated white men have built and provided and fought for the country we have today.
I just don’t get it. Watching an adult male trying to be a cool kid and get down with faux-feminists is very cringe.
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Thanks Alex.
Will be good to see how things fare after a decade plus of offsiders.
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I agree accuracy is very important.. so here’s some for you.
National STV ratings 4/12/2016
0900 INSIDERS 29,070
1000 OUTSIDERS 22,159 (which was more viewers than ABC NEWS 24 in STV homes at 1000)
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Someone call the whaaaaambulance! There’s been a car crash involving three old white men. No need to rush. The only injuries are to their over-inflated egos.
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And the sad dude that loves terms like “triggered” and “SJW” desperately commented for attention..
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This kind of sick bitchy piece could only have come from a sick bitchy mind. These three Outsider guys must be quaking with indignation…or shaking with mirth….Wow! They sure hit a nerve!!!
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“You know, history and stuff” LOLEST that’s a high quality argument :p enuff said 😉
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Angelos, Alex put the 5 city ratings in a reply to a comment above, it was over 220,000 (not counting regionals). Don’t know where your number is from.
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Hi Andrew,
Angelos’ numbers are the viewers on subscription TV I believe of that show. My numbers are taken from the OzTam Overnight Metro Ratings. The two are measured separately.
Cheers,
Alex – editor, Mumbrella
Good point Andrew – what was the ratings for Offsiders, the ABC Sports talk show?
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Loved the show and will be tuning in for the next one.
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That assessment if totally unfair. The entire population of Australia does not have pay TV and neither do their children.
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The data I provided is apples v apples.
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OzTAM National STV Panel.
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Wow,who was the genius who came up with the name the ” Outsiders” it should be called the ”’ Three Stooges Down Under”” and Latham is a two faced rat,and the other two should be placed in an institution for their own safety.””””””
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I am glad you are offended,should be more of it.””””
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Seems Rowan and Mark have been busy today writing comments under their pseudonyms.
Ross obviously hasn’t figured out how to do it yet.
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Too much! Whatever the amount.
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Outsiders won’t last a decade. So that’s a naïve attempt at a ‘comparison’.
I guess a few of the angry white males have finished washing their Commodores and are at least reading this article. And getting angrier.
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You sure showed them.
Insiders got 10 times the viewers of this show with these Elitist White Males telling people how to think.
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Isn’t Outsiders a great name for this show?
When you have 3 White males regurgitating the opinions of Billionaires you couldn’t get ideas that are more Outside the reality of what it’s like to be an average Aussie.
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@Spellchecker you nearly made me choke on my G & T. Please stop with the posts of the day.
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A bit rich coming from someone who uses ‘LOLEST.’ Cringe
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…..and what do you suppose the daughters, sisters and wives of these country building, war fighting, history making man-heroes were doing during those times, sitting by the pool with a Bellini? Ya knob.
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I love this show. Should have more like these 2. Keep up the great work Rowan and Ross.
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