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Overcoming tough times, future of strategy and saving journalism among new Mumbrella360 sessions

Industry professionals will share the stories of some of the most testing moments of their lives in a session today announced for the program of Mumbrella360.

The Growth Through Adversity panel is one of several freshly revealed for the Mumbrella360 program. The earlybird discount for tickets to Mumbrella360, offering $700 off, expires tonight.

In a session moderated by Kieran Moore, – CEO of Ogilvy PR – the panelists will talk about career and personal setbacks and challenges they faced, along with the impact on the professionals they are today.

WPP’s Moore: Leading the adversity discussion

Speakers include Studio 10 host Jessica Rowe, whose TV career collapsed when she was infamously “boned” by Channel Nine, and has since written about dealing with post-natal depression.

Studio 10’s Rowe: Career and personal setbacks

Also on the panel is one of Australia’s most successful advertising executives Lindsey Evans whose own challenges have included the tough decision to close Happy Soldiers, the agency she helped found, at the height of its award-winning success, and the hard career decision to return to Australia for family reasons not long after becoming president of TBWA\UK.

Evans: Tough decisions

Brian Gallagher, now chief sales officer of Southern Cross Austereo, will talk about his changed outlook since since a traumatic road accident three years ago left him badly injured and resolving to walk away from the world of media sales.

Gallagher: Nearly left media sales

And Kristie Bennett, a former agency exec, will talk about how the trials of being cold, wet and hungry and taking part in painful endurance challenges while overcoming hostile group dynamics helped her overturn the odds to win Australian Survivor.

Also newly revealed is a top level panel debating the future of quality journalism.

The new boss of Fairfax Media’s metro division, Chris Janz – who is masterminding the company’s editorial restructure announced last week – will be joined by Guardian Australia’s MD Ian McClelland and Walkley Advisory board member Marina Go.

International speakers for the lunchtime debate will include the editorial director of BBC Global News Jamie Angus and the former chief operating officer of The New York Times James Slezak.

Further international speakers newly announced includes strategists from across media agency PHD’s regional network including the Phillipines, Malaysia and New Zealand in a session debating the future of strategy.

And the Singapore-based Ed Pank will be sharing insights from World Advertising Research Centre’s research into the effectiveness of award-winning campaigns from around the world.

Plus, consumer psychologist Adam Ferrier will present a provocative challenge to the orthodoxy of Prof Byron Sharpe’s How Brands Grow world view, in a session entitled The Antidote to Ehrenberg-Bass.

More details – including how to book earlybird tickets before the price goes up tonight – are available on the Mumbrella360 website.

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