Oz Fish flips the script on cliche fishing photos in new campaign
In a new campaign, Oz Fish spotlights a number of cliche ‘grip and grin’ photos of a person fishing and their catch, but with a twist: the person and their fish is blurred, and its the waterways that are in focus.
The campaign, via VMLY&R Melbourne and launching in the country’s most popular fishing magazine, Fishing World, aims to accelerate recreational fishing communities’ involvement in fish habitat restoration.
