News

EXCLUSIVE: OzGirl: Bebo’s new Lonelygirl

ozgirlMeet Sadie. She may be Australia’s next social media sensation. Or that’s what her creator, 18-year-old Nick Carlton hopes anyway.

She’s the star of OzGirl, a series of 24 four-minute episiodes due to break on Bebo in just over a fortnight’s time. The story, which tells the tale of a country girl who moves to Melbourne, has been designed to fit around branded content, although creator Nick Carlton is still looking for brand partners.

Carlton, who wrote the script, shot and directed the work told Mumbrella: “It’s self-funded because until I had something to show advertisers, there was no point. We shot it in October and November.”

Since the trailer went up on Bebo last week, it has already signed up 16,000 fans and is the site’s fourth most watched video globally. From the launch on February 9, Bebo will be putting out two episodes per week.

Said Carlton: “I’m quite happy to talk to brands about how we can work things into the story, so long as it is subtle enough to satisfy the audience. For instance, she could get a job at Boost Juice.” Episodes will also be introduced by a character name checking the sponsors.

Carlton, pictured below, left, is studying film at the Victorian College of Arts in Melbourne. The cast is headed by actress Sophie Tilson. As well as the episodes, her story will be told through postings on Facebook, MySpace and Bebo.

He said: “The audience is going to be 14-18-year-old females, with some boys. It’s going to be similar to the Lonelygirl audience.”

Lonelygirl was an YouTube sensation which featured the video diary of a teenage girl who proved to be fictional.

ozgirl1nick-carlton

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.