‘A revolution in BVOD trading’: OzTAM announces VOZ streaming
OzTAM has announced the launch of VOZ Streaming, an enhanced multi-broadcaster programmatic BVOD trading solution “tailored to meet the evolving needs of advertisers and media agencies”.
VOZ Streaming will launch on November 25, after extensive industry collaboration, and provides full access to Australia’s free-to-air commercial BVOD inventory, allowing advertisers to programmatically trade across 7plus, 9Now, 10 play and SBS On Demand.
VOZ Streaming will enable targeted trading using a common OzTAM demographic dataset, with a privacy-first approach, and will also support the post-analysis of programmatically traded inventory using the VOZ Total TV database to reveal incremental reach BVOD delivers to broadcast television campaigns.
Furthermore, the service introduces a new transactional method for BVOD, while complementing existing direct and programmatic BVOD trading models provided by broadcasters and enhancing marketplace choice.
Further enhancements to be introduced in 2025 include advertiser first-party data matching via VOZ Streaming’s partnership with Snowflake’s Data Clean Rooms environment; activation of co-viewers; and the onboarding of additional SSPs (supply side platforms) and DSPs (demand side platforms).
“Our extensive industry consultations have been instrumental in shaping VOZ Streaming, responding to the call for a streamlined, universal approach to programmatic BVOD trading across the networks,” said OzTAM CEO, Karen Halligan.
Karen Halligan
“This launch sees BVOD inventory aggregated at scale, representing a significant innovation for the industry as we continue to prepare for the launch of VOZ as trading currency on 29 December, 2024.
“VOZ Streaming is a testament to OzTAM’s commitment to developing new tools and data that empower broadcasters to maximise their audiences and enabling advertisers to effectively reach them. We look forward to welcoming additional streaming services into the VOZ Streaming ecosystem in the future.”
Keep up to date with the latest in media and marketing
Got a tip?
Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
Linkedin
Have your say