Spotify launches podcast partner program in Australia

Spotify has launched its new Partner Program, which allows podcasters to access “multiple revenue streams” by serving advertising through its platform.

The new monetisation tool was announced during Spotify’s Now Playing event in Los Angeles, and will be available to podcasters in Australia.

The new program is open to podcasters who host with Spotify and meet the company’s “monetisation criteria”. It promises “access to multiple revenue streams to help them transform their shows into sustainable businesses, all backed by the power of our teams and technology at Spotify”.