Oztam partners with Fetch on TV audience measurement
Fetch TV will provide data from 700,000+ set-top boxes to bolster Oztam's TV measurement
Oztam has partnered with Fetch TV for its current big data pilot, with the video aggregator joining Samba TV and Nexxen in a proof-of-concept project to bolster the accuracy and consistency of screen measurement across Australia.
Oztam provides the VOZ television ratings used as the industry standard. Currently, the system uses representative panel data from 8,300 households, combined with granular data from broadcast streaming services (BVOD), to make its national TV ratings.
Return path data (second-by-second digital viewing data) from Fetch’s 700,000 set-top boxes will now be included in the new project, which is exploring how so-called ‘big data’ can help provide more precise audience figures and more granular information on viewership.
