P4 wins new client; Iron Man and Iron Woman series

Integrated communications agency P4 has won a new client in Kellogg’s Nutri-grain IronMan and IronWoman Series.

The announcement:

Integrated communications agency, P4 Group has added an exciting win to their dynamic client list with the agency securing the 2012 Kellogg’s Nutri-Grain IronMan and IronWoman Series.

Featuring the best athletes across Australia, The Kellogg’s Nutri-Grain IronMan Series and IronWoman Series is considered the pinnacle event on the Surf Life Saving and sporting events calendar. The series has been running for almost 30 years and has announced P4 Group will manage the marketing, media, publicity and events for this year’s series.

Fought out over six rounds, the series is set in one of the most challenging and unpredictable sporting environments and showcases some of Australia’s favourite athletes in action including Ky Hurst, Shannon Eckstein and Courtney Hancock. A mix of endurance and sprint challenges, this year’s series is set to rival previous years and reaffirm the event’s status as the most gruelling ocean-based competition in the world.

Recently announced as Australia’s fourth fastest growing PR Agency (PR Report 2012), P4 Group’s Managing Director Adrian Basile said he was thrilled they were able to assist the well-known series in attracting a whole new generation of fans and visitors to the popular shores of Australia and add value to the series.

“Our team is committed to achieving fantastic results to the iconic event and are well equipped in delivering strategic and creative communications solutions to the series.

“It’s a great event and one we are extremely happy to be involved in,” Mr Basile said.

The series kicks off on December 23 with the first round held in Perth. For more information on the Series visit www.surfironmanseries.com/

Source: P4 Group press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.