Pac Mags to launch The Outdoor Room with Jamie Durie
Pacific Magazines will unveil its new lifestyle magazine – The Outdoor Room with Jamie Durie – on Monday September 27.
The announcement;
Pacific Magazines will launch new outdoor entertaining and lifestyle magazine, The Outdoor Room with Jamie Durie, on Monday 27th September 2010.
The Outdoor Room with Jamie Durie taps into the country’s enduring love of outdoor space and represents a new genre in Australian publishing as the first magazine specifically targeted to making every aspect of outdoor lifestyle more enjoyable.
Peter Zavecz, Commercial Director, Pacific Magazines, said, “The time is right for this latest launch by Pacific Magazines.
“The move is backed by the strong category growth of homes and lifestyle titles, a societal back-to-basics shift post the recent global financial upheaval and continued market enthusiasm for quality innovation.
“Our clients have been presented with a well-targeted market solution which combines contemporary thinking on outdoor living, with high-end production values – and the response has exceeded all our pre-launch forecasts. We have secured 40 major advertisers across all key categories who have booked 70+ ad pages and, as a consequence, we have increased our book size.”
Editorial will focus on all aspects of outdoor lifestyle: from furnishings, renovations and decorations, budget makeovers, garden projects, to pets and wildlife, travel, food and entertaining.
Katrina O’Brien has been confirmed as editor, joining editor-in-chief, Wendy Moore, at the magazine’s helm. Katrina O’Brien has more than 20 years journalistic experience working as an editor, writer and reporter and a former regular contributor to The Australian’s Wish magazine, Home Beautiful, The Sun-Herald’s Sunday Life and The Sydney Morning Herald.
Katrina is a former editor of Girlfriend and has also worked as a contributing editor, features editor, beauty editor and staff writer for titles including Who Weekly, B and MODE. She is also the author of Birth Stories (Allen & Unwin, 2005). Prior to her appointment, Katrina was also Media Advisor for the University of Sydney.
Wendy Moore, editor-in-chief, says, “We are delighted to welcome Katrina’s experience, creativity and expertise to The Outdoor Room team.
“The magazine combines Jamie’s unique blend of passion and practicality, with inspirational imagery and positive, modern, meaningful editorial – to target the growing base of young, educated and wealthy Australian women who use their outdoor spaces to relax, enjoy, entertain, and cook.”
Jamie Durie will return from the US to attend the Sydney and Melbourne launch events.
The Outdoor Room will be published on a minimum quarterly basis, with high production values and quality execution.
Source: Pacific Magazines press release
