Pacific Brands appoints McCann to handle Workwear responsibilities

pacific brandsPacific Brands has appointed McCann as its creative agency on its Workwear account, taking responsibility for the Hard Yakka, KingGee and Stubbies brands.

It is unclear whether there was a formal pitch for the brands, but both Clemenger Melbourne and M&C Saatchi had previously held responsibility for the portfolio.

McCann chairman and CEO Ben Lilley said: “Hard Yakka, KingGee and Stubbies are Australian icons with a rich creative heritage. We are honoured to be tasked with the next step of their creative evolution and delighted to be partnering with Pacific Brands, the Australian company known for innovation and design that’s loved by the world.

“I am especially proud of our agency team. This win is a great endorsement of their efforts in reinventing McCann’s strategic, creative and digital offering over the past 2 years. And it’s testament to not just their considerable fashion experience but also their first-rate retail expertise.”

The win follows on from McCann appointing Jessica Harold as creative director at the end of last month and tying in The Gunn Report for most awarded agency with Nike’s agency Wieden+Kennedy Portland.

McCann’s clients include Bendigo Bank, Coca-Cola, Google, L’Oreal, MasterCard, Nestle,Specsavers, Uncle Tobys, Xbox, Metro, V/Line, Lion and the Government.

Miranda Ward


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