Pacific Brands sticks with Mediacom

Media agency Mediacom has retained Pacific Brands after a pitch which has resulted in a total of ten agencies being placed on its roster across all marketing disciplines.  

The announcement:

Pacific Brands today announced that the review of its creative and media agencies has been completed and a panel of agencies has been selected.

MediaCom will be retained as Pacific Brands’ lead media planning and buying agency, with Naked retained for special projects.

Appointed creative agencies are The Campaign Palace, Clemenger, AJF Partnership, Happy Soldiers and Three Drunk Monkeys.

Holler and Reactive have been appointed as digital agencies and CHE has been contracted to cover graphic design.

Pacific Brands Chief Executive Officer Sue Morphet said the selection of agencies was made after a rigorous review of Pacific Brands’ advertising needs.

“We believe these agencies will help us become a more efficient and powerful business in an advertising and media landscape which continues to evolve so rapidly,” she said

“The agencies we have selected represent a mix of large and small agencies, which will provide us with an array of skills to meet our businesses’ needs in the ever changing consumer environment.”

Source: Pacific Brands press statement


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