F.Y.I.

Pacific Brands sticks with Mediacom

November 25, 2010 3:14

Media agency Mediacom has retained Pacific Brands after a pitch which has resulted in a total of ten agencies being placed on its roster across all marketing disciplines.

The announcement:

Pacific Brands today announced that the review of its creative and media agencies has been completed and a panel of agencies has been selected.

MediaCom will be retained as Pacific Brands’ lead media planning and buying agency, with Naked retained for special projects.

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