Pacific Magazines axes Famous Magazines’ print edition launches website as replacement

famous magazinePacific Magazines has announced it will cease publishing the print edition of Famous Magazine in another blow to the magazine industry. The current edition will be the last.

The publisher said 25 staff are affected by the decision and the company will look to “redeploy up to 10 into new opportunities within the business” while the remainder will be made redundant.

The weekly magazine will be replaced with a new website, FamousLive, which the publisher emphasised would be: “targeted at social and mobile video-obsessed millennials”.

Peter Zavecz, CEO, Pacific Magazines, commented on the print magazine’s closure: “The decision to cease publishing in print is never an easy one and we sincerely thank the Famous staff for their contribution to the brand. After much consideration, we feel that refocusing on a digital-only model with FamousLive is the correct one.”

The move comes amid continuing declining magazine revenues for print and sliding circulations with Pacific Magazines.

On the launch of the FamousLive website Zavecz said: “Our strategy is about adding value to audiences. The launch of FAMOUSLive refocuses our energy and investment to better tap into the immediacy, innovation and social currency this digital native market demands.”

Screen Shot 2016-04-04 at 10.32.22 amIn the announcement, the company said the new FamousLive website was and built by Pacific‟s in-house team, led by Darren Kerry, head of digital and innovation.

Darren Kerry, head of digital, commented: “A true social video and mobile first digital destination, FAMOUSLive deploys some great new tech, leveraging the Seven West Media data stack and offering our commercial partners unique targeting opportunities for both their programmatic and direct campaigns. And this is just the start.”

The most recent circulation figures Famous saw its circulation drop by 25% from 60,122 copies sold in the three months ending December 2014 to just 45,096 in the last quarter of last year.

Famous Magazine is a homegrown brand launched by Pacific Magazines some 10 years ago.

Nic Christensen and Zoe Samios


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