Pacific Magazines ceases publication of Prevention, Dec/Jan issue to be its last
Pacific Magazines is pulling out of health magazine Prevention, with the license reverting back to Rodale in January with the publishing company also revealing it is axing the print editions of Practical Parenting and Bride to Be, and closing Your Garden entirely.
Peter Zavecz, CEO at Pacific Magazines, said: “Our portfolio changes are designed to focus Pacific on its key consumer brands and categories and to build a stronger business, more able to provide outstanding multi-platform content experiences for our audiences and successful outcomes for our clients.
“The decisions announced today are part of a transformation process at Pacific which creates a more sustainable, future-focused business with stronger competitive advantage.”
The license to publish Prevention will revert back to Rodale, effective in January 2016, with the December/January issue (on sale November 6) to be the last published by Pacific Magazines.
Rodale will announce a new publisher for Prevention in the Australian market “soon”, according to a statement from Pacific Magazines.
The most recent circulation figures reveal Prevention to have a circulation of 50,083.
Meanwhile, Bride to Be will relaunch as mywedding.com.au in September; the final issue of the Bride to Be magazine is on sale now. The final print issue of Practical Parenting will go on sale on September 1.
Said Zavecz: “Our strategy is about adding value to the audiences we target. We now believe we can best meet the demands of our bridal and parenting audiences with digital-only business models.”
Your Garden will cease publishing entirely with its final spring edition on sale August 26. The title had a circulation for the first half of 2016 of 39,860.
Zavecz said: “The decision for Pacific to cease publishing these titles in print has not been an easy one. We are very sad to say goodbye to the talented staff and friends whom are affected by today’s changes.
“I would like to sincerely thank our staff for their contribution to these brands.”
The magazine publisher is working with the 23 affected staff to transition as many as possible into new roles within the business. It is not clear how many staff will be made redundant.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin
topics
Bride to Be
magazines
Pacific Magazines
Practical Parenting
Prevention
publishing
Rodale
Your Garden
