Pitch Watch: Cricket Australia taps creative agency for BBL; Cadbury appoints PR; Marley Spoon names first agency; Tourism Queensland adds creative

Mumbrella casts an eye over the major media, creative and public relations pitches at play in market. 


Cricket Australia appoints creative partner for Big Bash

Cricket Australia has appointed Kojo as its creative stadium content partner for the 2016/17 KFC Big Bash League and 2016/17 Rebel Women’s Big Bash League.

The appointment follows Kojo’s stadium content work for the Adelaide Strikers, Melbourne Stars and Perth Scorchers last season, as well as the delivery of engaging game day experiences at the Adelaide Oval where Kojo is the in-house game day production partner.

Kojo will deliver more than 250 creative assets for the KFC Big Bash League to be displayed on vision screens and LED perimeters across all eight Australian venues.

Chantella Perera, Senior Producer of Kojo Sport, said: “Kojo Sport, have been working on developing stronger interaction with audiences in sporting stadiums. The difference we bring is our understanding of live sport and ability to merge strategy, creativity and technology to produce memorable experiences.

“We are thrilled to be brought on as Cricket Australia’s creative stadium content partner for this exciting entertainment property, the KFC Big Bash League and Rebel Women’s Big Bash League. We look forward to delivering imaginative, action-packed content for fans!” 

Mondelez taps PR agency for Cadbury Christmas campaign

Mondelez Australia and Cadbury has appointed communications agency ID Collective to manage the PR and media relations for Cadbury’s Australia and New Zealand 2016 campign.

Other agencies working alongside iD Collective throughout this campaign include Saatchi & Saatchi, Banter and Carat.

Marley Spoon

Marley Spoon links with direct response specialists

Emerging direct meal kit home delivery company Marley Spoon has appointed Sydney’s ADAD to create a direct response camapign.

The agency, which specialises in creating call-to-action campaigns, will air the new work on both free-to-air and subscription TV.

Marley Spoon launched in Sydney in June 2015 and home delivers ingredients for pre-prepared meals. It has focused on digital promotions and scaling the business until the appointment of ADAD.


Tourism and Events Queensland grows roster with content partner

Sydney content specialist Storyation has been added to the roster of creative and digital agencies for Tourism and Events Queensland.

The agency, which also works with Tourism Australia, was appointed for its experience in the tourism sector and its strategic and creative approach.

“We think Storyation is well-placed to help us to tell inspiring stories that persuade consumers around the world to experience the best address on earth,” Tourism and Events Queensland group executive marketing Steve McRoberts said.


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