The custom publishing arm of Pacific Magazines Pacific+ has launched a new bi-annual mens magazine.
The Iconic Men’s Magazine, which covers culture, fashion and retail, went on sale today with actor Joel Edgerton on the front cover. The launch follows the success of the The Iconic, which was targeted at women.
Georgina Brujic, MD of Pacific+ said the 68-page magazine would include Pacific Magazine’s Genie watermark to drive “off-the-page” shopping experiences.
“The Iconic Men’s Magazine editorial is street smart but stylish, understated yet confident and witty. The engaging copy meets strong fashion photography, wrapped up in a fresh, contemporary design with production values that make it both collectable and brag-worthy,” she said.
Gillian Fitzgerald, publisher, Pacific+ said: “The Iconic Men’s Magazine is about captivating the individuality and style of Australian men by delivering adaptive and creative looks, and some good old-fashioned style (and otherwise) advice.”
The magazine will be made available to The Iconic’s readers via post and will be distributed to a range of inner city venues initially in Sydney and Melbourne.
Finn Age Haensel, co-founder and MD of the magazine said: “We have witnessed first-hand the success of in-print and digital magazines in inspiring fashion and as a powerful sales tool with the launch of The Iconic magazine for women last year.”
“The Iconic Men’s Magazine is the natural evolution of our successful publishing partnership with Pacific+ and taps into the increasing market of fashion-forward men who are taking greater interest in their fashion choices than ever before.”