Jeep ad hints at AFL drugs scandal, ‘It’s time for the good news stories to be written’

Trent Cotchin in Jeep adRichmond Football Club captain Trent Cotchin is the star of a new ad for club sponsor Jeep to welcome the start of the footy season.

In the ad, created by CumminsRoss and gloomily shot in Melbourne’s Docklands and Richmond at night, Cotchin says that now “it’s time for the good news stories to be written”, hinting at the drugs scandal that rocked Australian sport a few weeks ago.

Sam Tabart, Chrysler’s marketing chief said: “Trent is committed to his team, his fans, the Richmond Football Club and the greater good of the game.”

“We’re all proud to be behind an ad that is a ‘call to arms’ for every footy fan to get behind their team.”


  • Creative Agency: CumminsRoss
  • Production Company: Rabbit Content
  • Post Production: Nice Bike
  • Client: Sam Tabart, Fiat Chrysler Group

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.