Pacific Magazines redesign Girlfriend
Pacific Magazines has redesigned teen girls magazine Girlfriend and launched the magazine’s first fully integrated social media campaign.
The announcement:
Motivated to remain at the forefront of design and innovation, Pacific Magazines today announced the redesign of teen girls magazine Girlfriend, and the magazine’s first fully integrated social media campaign.
The new-look Girlfriend, on sale today, features a revamped, edgier look, with new sections and a focus on engaging with the brand’s strong social media following.
Editor of Girlfriend Sarah Tarca says: “Our research shows that due to the emergence of photo editing and design apps, teen girls, now more than ever, have an opinion on colour and design, and their feedback was an integral part of the redesign process.”
To coincide with the redesign, Girlfriend will launch an extensive social media campaign which will run across Facebook, Instagram and Twitter.
Across all three social platforms, Girlfriend will launch different executions to promote the new-look magazine, including: quick 30-second creative video clips which will give readers a sneak peek into the issue, and four exciting Instagram competitions, which will entice readers to take part in various challenges rewarding them with lucrative prizes.
“Hashtags are now featured throughout the magazine, which will allow our readers to interact with each section and encourage them to share content. For example, #gfprettythings is a reader beauty challenge each month and #gfimadeit is the hashtag readers can use to show us their skills at making things from our DIY pages and brand-new recipe section.”
“We’re really excited about the relaunch as it’s a fresh new direction for the mag. Our three-pronged approach aims to encourage readers to buy the mag, drive conversation around the new look, as well as get readers interacting with the magazine,” added Tarca.
The Girlfriend cover price will remain at $7.95, and is on sale as of today, from selected newsagencies and supermarkets or online at www.ibuytoday.com.au/girlfriend.
Source: Pacific Magazines media release
