Pacific Magazines restructures commercial team, creates new insights division

Pacific Magazines has announced a restructure of its commercial team, including several promotions and two redundancies.

The restructure is aimed at helping the company drive deeper and more effective client and agency partnerships and better leverage insights and data into new revenue, it said.

Pacific’s commercial director Nicole Bence said the restructure would benefit the team as they explore new opportunities.

“This restructure will better support us as we strengthen our existing relationships and diversify into new revenue streams, underpinned by insights and data,” said Bence.

“The new-look commercial team will support all of this and more, as our business continues to evolve and we explore cross-platform opportunities backed by the power of the SWM network.”

Andrew Brain

Andrew Brain has been promoted to national sales director from director of digital sales. He joined the company in late 2018 from a Australian Radio Network where he was digital commercial director.

The restructure also sees Rebecca Alexander-Head’s remit expand as Pacific’s existing strategy and insights teams come together under her leadership. This newly merged division will be known as Pi (Pacific Insights) and will act as an audience intelligence consultancy, designed to fuel business growth with highly relevant data, research and intimate audience insight.

Rebecca Alexander-Head

Andrew Cameron, who joined Pacific as executive creative director for the recent launch of content and marketing agency Eve, will also take on a broader role. As part of the restructure, his scope has expanded to oversee not only creative and ideation but also production and implementation across Pacific.

Andrew Cameron

“At Pacific, our life and style brands reflect the depth and breadth of Australian culture, creating value through connection with premium Australian audiences. We are leaders in delivering rich, contextual content experiences for brands and consumers,” said Bence.

“Elevating our audience intelligence and advertising creative capabilities will provide even more engaging, innovative and meaningful ways for marketers to connect their brands with our audiences.”

The restructure has added a number of roles to the commercial team, some of which are already in place and further hires will be announced down the track.

As part of the restructure, two roles no longer aligned with the new positioning and as such were made redundant. Pacific is working to identify other opportunities within the Seven West Media group.


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