Pacific’s Nicole Bence appointed network digital sales director of Seven West Media

Former Pacific Magazines commercial team leader, Nicole Bence, has been appointed network digital sales director of Seven West Media.

Bence led the publisher’s commercial team through the print to digital change, bringing the two teams together. Previously, she was digital commercial director for Nova Entertainment and sales and strategy lead for and at News Life Media.

Bence will commence in the new role Feb 10

Seven’s chief revenue officer, Kurt Burnette, welcomed Bence to the new role which she will commence on February 10.

“I am delighted to welcome Nicole to the Seven team. Nicole brings with her a wealth of experience from her time transforming the Pacific Magazines commercial team across print, digital and data, to a full 360 audience connection company,” said Burnette.

“I’m excited for Nicole to be joining us as we head into a new era of screen convergence, data and innovation. With Tokyo 2020 and the continuing rapid growth of 7plus, 2020 is a key year for our digital sales team, and Nicole is the perfect person to lead it.”

Bence said she was excited to be moving into the new role, especially with the Olympics in just a few months.

“It’s a privilege to be joining Seven at this time. With Tokyo 2020 fast approaching and more than 5 million consumers set to engage with our digital assets, I couldn’t be more excited to help contribute to the next phase of Seven’s digital growth,” said Bence.

“The team have driven incredible momentum in market and I look forward to harnessing their passion and talent as we continue to realise the full value of our powerful audiences, and deliver meaningful business growth for our clients.”

Seven is still in the process of attempting to sell Pacific to Bauer Media, although the sale has been questioned by the ACCC. Andrew Brain will replace Bence as acting commercial director.


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