Packed to the Rafters gets lowest ratings in show’s history

Seven’s Packed to the Rafters recorded the lowest ratings in its history last night.

The Logie-award winning family TV series, which launched in August 2008, pulled in 1.118m in the 8.30pm time slot, ranking sixth for the night.

The show was hammered by The Voice on Nine, which aired from 8pm to 10pm, rating with 2.259m, according to preliminary results from OzTam.

“You have to hand it to Nine for turning The Voice into the phenomenon that it is,” said media analyst Steve Allen of Fusion Strategy. “Packed to the Rafters is doing better than most shows against The Voice, but Seven will have learned their lesson for ending the series early last year.”

“If Seven had let Rafters run on, and ended with a cliffhanger, then they could have re-started the series this year with the answer to the cliffhanger. But instead the storyline has been awkward and clunky.”

Nine also claimed the top three shows – The Voice, The Block and 2 Broke Girls – in key advertising demographics 18-49 and 16-39.

Seven’s most watched show was Seven News, which got an audience of 1.333m.

Ten’s top show, The Biggest Loser, rated with just 758,000, ranking 12th for the night.

Tuesday’s top 15 shows:

1. The Voice Nine 2.259m
2. Seven News Seven 1.333m
3. The Block Nine 1.259m
4. Nine News Nine 1.183m
5. Today Tonight Seven 1.161m
6. Packed to the Rafters Seven 1.118m
7. Australia’s Got Talent Seven 1.073m
8. A Current Affair Nine 1.039m
9. ABC News ABC 0.940m
10. Home and Away Seven 0.909m
11. 2 Broke Girls Nine 0.848m
12. The Biggest Loser Ten 0.758m
13. Ten News Ten 0.742m
14. Missing – Episode 1 Seven 0.691m
15. The Project – 6:30 Ten 0.660

Tuesday’s channel share:

Nine: 33.5%
Seven: 22.4%
Ten: 11.4%
ABC1: 10.2%
SBS1: 4.1%
ABC2: 2.4%
7mate: 2.4%
Eleven: 2.4%
7TWO: 2.3%
Gem: 2.2%
One: 2.2%
GO!: 2.1%
SBS2: 1.0%
ABC3: 0.6%
ABC News 24: 0.6%


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