Packed To The Rafters is viewers choice to watch later

Tim Burrowes

August 6, 2010 9:43

Packed To The Rafters is the TV show which has seen the greatest uplift in audience this year after time shifted viewing has been added to its rating, an analysis of OzTam numbers suggests.

So far this year, the feelgood family drama has averaged an uplift of 143,310 viewers, or 7.6%, once the timeshifted audience over the seven days that followed the broadcast has been factored in.

This is the first year that such information has been available, following changes to the OzTam system to account for viewers who catch a show in the seven days after broadcast. In order to count as a viewer for OzTam, only those who do not fast forward through the show or ad breaks are included in the consolidated numbers.

Meanwhile, of shows with maisntream audiences Seven’s The Amazing Race was among the biggest uplifts – up 21.7%.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.