Whybin/TBWA/Tequila creates anti-nuclear campaign
Whybin/TBWA/Tequila has created a pro bono campaign for ICAN, the International Campaign to Abolish Nuclear weapons, to coincide with the 65th anniversary of the Hiroshima Bomb.
The ‘Millionpleas’ campaign aims to create a video chain letter by asking supporters to upload their pleas which will be edited into a long virtual chain letter, which will act as a petition.
The TV element of the campaign launches tomorrow, with radio, print, online and below the line activities to follow.
Dimity Hawkins, campaign director for ICAN Australia, said: ” We are confident the message will really resonate with Australians, who have frequently demonstrated their compassion in the face of global disasters. We are very grateful for the support of Whybin\TBWA\Tequila.
Whybin\TBWA\Tequila ECD Scott Whybin said, “It is the most important thing we have done and ultimately the most important thing anyone can do. We invite everyone to demonstrate their support and be part of the movement for nuclear disarmament.”
CREDITS:
- Credits – all pro-bono:
- Production Company: 8 Commercials
- Director: Brendan Williams
- Producer: Annie Schutt
- Creative: Whybin TBWA
- Creative: Scott Whybin, Rob Hibbert, Justine Gallagher.
- Producer: Lauren Duncan
- Account Service: Hazel Tiernan, Steve Wren
- Digital: Tequila
- Creative Director; Russ Tucker
- Producer; Jacob Whitey
- Developer; Michael McGylnn
- Designer; Jeffrey Mok
- Delivery Director; David Cox
- Media: PHD
Need to sort your URL link code Tim.
Cheers
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Done, Bob – ta
Cheers,
Tim – Mumbrella
millionpleas.com not millionplease.com, Tim.
Almost there Tim.
Cheers
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yes Tim, I must agree with Bob. This is all so horribly inconvenient. I just can’t work the google machine. Must have link…….
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Important topic, very dull piece of communication. It left me completely unmoved.
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Hi Ivan,
Don’t be mean to Bob! He’s being helpful. Better to have the url right than wrong.
Cheers,
Tim – Mumbrella