Whybin/TBWA/Tequila creates anti-nuclear campaign

Whybin/TBWA/Tequila has created a pro bono campaign for ICAN, the International Campaign to Abolish Nuclear weapons,  to coincide with the 65th anniversary of the Hiroshima Bomb.

The ‘Millionpleas’ campaign aims to create a video chain letter by asking supporters to upload their pleas which will be edited into a long virtual chain letter, which will act as a petition.

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