PacMags’ Practical Parenting launches first website and takes on Fairfax and ACP

Tim Burrowes

March 31, 2010 9:17

Pacific Magazines has extended its Practical Parenting title online with the launch of its first website. The move will see it enter a space already occupied by Fairfax Digital’s parenting community franchise and ACP’s Mother & Baby website.

The Practical Parenting site will be integrated into the Yahoo7 network, which is also part of the Seven Media Group. It features advise from experts, photo sharing through Flickr, cooking ideas, competitions and an opinions platform which will allow users able to host their own blog directly within the site.

Online advertising will be sold by both Yahoo7 and Pacific Magazines with Canon featuring as the launch advertiser for as part of it new Canon Pixma campaign.

In December, Fairfax acquired FindABabysitter.com.au. It already owns the Essential Baby network which aggregates sites including Babyology.com.au, Motherhood.com.au, Kidding.com.au and represents the advertising sales for the network.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.