Fairfax Digital grows parenting website with new acquisition

Fairfax Digital has acquired in a bid to grow its existing parenting website,, a site which introduces parents to babysitters and nannies using emails, text messages and job postings, will now be integrated across the Fairfax site. was established in 2005 by founders Delia Timms and Jeff Bonnes. They claim that since that time it has experienced an average of 68% year-on-year growth.

Jack Matthews, Fairfax Digital chief executive, said: “This deal fits perfectly into our overall strategy to diversify revenue streams and acquire sites that integrate well into our already strong network.” currently has over 170,000 members.


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