Paint store network relaunches after two years development
Inspiration Paint is relaunching for the first time since its inception in 1979 with a new 6o second television commercial to promote its 133 national stores.
The Newcastle-based company is the country’s largest distributor of Dulux paints, and has exclusive rights to the Berger brand.
The “What’s your next project?” campaign is aimed at young home makers.
Slingshot Media has been commissioned to manage a $2 million media spend across TV, magazines, billboards and radio in targeted areas for a six week period ending in April with the ad created by The Village of Useful.
All of the stores have been rebranded internally and externally by the Public Design Group as part of the company’s relaunch.
Credits:
- Client: Inspirations Paint
- Agency: The Village of Useful
- Creative Director: Adam Lance
- Writer/Art Director: The Village of Useful
- Strategy: The Village of Useful
- Account Director: The Village of Useful
- Production: Generator United
- Producer: Darren Bailey
- Media: Slingshot Media
This campaign looks like it might work and cut through some of the big box domination – long live the specialist. My experience is they are always better value for money especially when you need the good oil!
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