Palau asks arriving tourists to sign environmental protection pledge in new campaign
The Pacific Island nation of Palau has redesigned its immigration policy and will ask every tourist entering the island to sign a promise on their passport to protect its fragile environment.
Created by Host/Havas, the ‘Palau Pledge’ was written with the help of Palauan children and the government and encourages visitors to be more considerate and cautious of their behaviour while travelling through the island.
The Palau Pledge aims to reduce the negative impacts on the environment mass tourism can have.
The campaign also includes a Palau Pledge website which provides visitors with information on Palau and and its new pledge.
The film will be played on every flight into Palau and information packs will also be distributed throughout the airport.
Seamus Higgins, executive creative director at Host/Havas, said in a statement: “Palau is a true paradise, with a legacy of taking bold, pioneering steps to preserve it. They know that to solve something no one else has been able to, you can’t do what everyone else has been doing.
“We knew that to inspire a true and lasting change in behaviour, we had to find a way to make every visitor stop and think, that would transcend culture and nationality. This is behavioural psychology, innovative legislation and creativity coming together to do something that’s never been done before.”
The Ministry of Education in Palau will also be teaching children about the Palau Pledge and the role the children play in preserving the countries future.
Laura Clarke, co-founder of the Palau Legacy Project, said in a statement: “The Palau Pledge is a genuinely innovative solution which provides a significant first step to increasing awareness around eco-tourism practices and what the global community can do to collectively take greater responsibility and make a difference.
“Most visitors are unaware of the serious impact their individual actions have or even what they can do to help. The Host/Havas team has provided invaluable support in helping us to develop this initiative and realise our mission to communicate these important messages in a way that all guests will understand, and that will compel them to protect Palau as a result. We are hopeful that this will help create a long-lasting legacy for generations to come.”
The pledge is a stamp which is put on everyone’s passports which states:
“I take this pledge, as your guest to preserve and protect your beautiful and unique island home.
“I vow to tread lightly, act kindly and explore mindfully.
“I shall not take what is not given, I shall not harm what does not harm me. The only footprints I shall leave are those that will wash away.”
Visitors must sign the pledge before entering the country.
Credits:
- Palau Legacy Project
- First Lady of Palau, Debbie Remengesau – Chairperson
- Laura Clarke – Co-founder
- Nicolle Fagan – Co-founder
- Jennifer Koskelin Gibbons – Co-founder
- Nanae Singeo – Co-founder
- Vaughn Allen – Stategist
- Host/Havas
- Seamus Higgins – Executive Creative Director
- Stu Turner – Executive Creative Director
- Paul Bootlis – Creative Director
- Gustavo Vampre – Creative Director
- Josh Bryer – Digital Creative Director
- Gustavo Vampre & Stu Alexander – Senior Art Directors
- Paul Bootlis & Daniel Fryer – Senior Copy Writers
- Darren Cole – Head of Design
- Nic Adamovich – Senior Designer
- Dylan Reid – Digital Designer
- Michael Macgregor – Designer
- Serlina Wong – Designer
- Pip Snelling – Senior Finished Artist/Designer
- Alex Ball – Client Business Director
- Maggie de Goede – Account Manager
- Mark McKissock – Social Director
- Shea Warnes – Senior Digital Strategist
- Beau Simmons – TV & Video Editor
- Ros Payne – Senior Broadcast Producer
- Thea Clausen – Senior Print Producer
- Andrew Sambell – Senior Digital Producer
- Megan Evans – Digital Producer
- Adam Shutler – UX & Design Director
- Rhys Hobbs – UX
- Inflight Film Production
- Production Company – Yukfoo
- ROYGBIV (Evan Viera and Tommy Wooh) – Director
- Alan Dickson – Producer and Creative Director
- Amy Neave – Animation Producer
- Andy Commis – DOP
- Chris Lansell – Flying Dragon, Drone Footage
- Concept Film
- Production Company – The Pool Collective
- Danny Eastwood – Director and Photographer
- Oliver Quirk – Camera Operator
- Photography
- Production Company – The Pool Collective
- Cameron Gray – Executive Producer
- Sean Izzard – Photographer
- Sarah England – Camera Assist
- Enric Sala – National Geographic
- Music/Sound
- Sound Studio – Song Zu
- Abigail Sie – Sound Designer
- Jed Kurzel – Composer
- Red Agency
- Adam Freedman – Head of Consumer
- Katie Lettice – Senior Account ManagerAndrea Philips – Senior Account Executive
- Madeline Mullins – Account Executive
- Jackie Holt – Senior Account Manager
- Caroline Jeffery – Senior Account Executive
- Sarah Dillon – Account Executive
Looks like it took the whole population of Palau to make this campaign.
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OMG
Takes a lot of people working pro bono to pull of something this huge. Good point. Wish I had my name on the credits too.
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I heard from very good sources it was a paid gig. Maybe charity rates, bit paid.
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