Palin Communications shares new leadership team
Palin Communications has a new leadership team comprised of Roberta Sowden, Sarah Rumsey and Anastasiia Nazarenko.
The announcement:
Leading health communications agency Palin Communications has announced its new Leadership Team. This change follows the agency’s steady growth and commitment to elevating its senior talent within the organisation and formalises the important strategic contributions already being made by this team.
The new Leadership Team, which is comprised of some of the agency’s brightest and most senior consultants, has been confirmed as:
– Roberta Sowden, account director and new head of people and culture
– Sarah Rumsey, account director and new head of business development
– Anastasiia Nazarenko, account director and new head of innovation and efficienciesThis latest move from Australia’s longest standing health communications agency signals an exciting growth phase for the business. The Leadership Team focus areas represent the agency’s investment in nurturing the professional development of all team members, driving an enviable new business pipeline and embracing emerging innovation to support a high performing team.
The new Palin Communication’s Leadership Team will work closely with the agency’s Senior Management Team – which includes Martin Palin (managing director and founder), Karina Durham (chief executive officer) and Maya Ivanovic (associate director, client services) – to continue to elevate the agency, with strategic guidance in areas of personal interest and strength.
According to Sarah Rumsey, “Business development is about more than just sourcing and securing new business—it’s about building long-term relationships, aligning our expertise with client needs, and consistently delivering impactful, results-driven solutions. I’m looking forward to working alongside our talented team to further drive innovation in business development, expand our network, and ensure we consistently deliver on our promise to clients.”
According to Roberta Sowden, “Success relies on a strong and engaged team that supports each other, attracts great talent and produces successful client collaborations. I’ll be working closely with the Senior Management Team and my Leadership Team colleagues to build on the foundations of trust and feedback we have worked hard to embed to keep us focused on elevating our amazing people and culture.”
According to Anastasiia Nazarenko, “Innovation is sometimes viewed as a bit of a buzzword — but in our industry, it should be about practical creativity. As I step into this role, my focus is on linking innovation with efficiency in ways that allow us to see tangible outcomes. With the collective brilliance of the Palin Communications team and our clients, I’m excited to explore how innovative technology and our niche skillsets can come together to deliver work that’s not just smarter, but more impactful and creatively charged.”
Source: Palin Communications
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