Palmolive highlights First Nations growers in new campaign
Palmolive has launched a new campaign to support its native Australian superfood-infused body wash, Palmolive Skin Food, highlighting the stories of First Nations growers.
The campaign, created in partnership with creative platform, Genero, reflects the brand’s discovery, when in discussion with industry supplier Native Extracts during product development, which revealed the huge underrepresentation of First Nations peoples in the native agriculture supply chain.
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A huge thanks to Kalila and Mumbrella for shining a light on this beautiful campaign. It was an honour to be trusted by the team at Palmolive, Dan Newchurch, Dominic Smith and Aunty Pat Torres to execute their story in such an authentic way. Cornel, Andrew, Tristan and all of the crew, you are absolute superstars!