Pana Organic celebrates little things in life via Pie Creative Agency

Pana Organic has launched a new integrated campaign via Pie Creative Agency, celebrating small decisions that can make an impact.

The announcement:

Pana Organic has officially launched its advertising campaign, “It’s the Little Things”. The creative concept developed by Pie Creative Agency encourages consumers to celebrate the little things in life and highlights the small choices we can all make to do better.

As the little things in life can make the biggest difference, Pana Organic’s new campaign entices Australians to embrace the small everyday moments in life and indulge in vegan, organic treats.

Running until April 2023 and integrated across out-of-home advertising, print, in-store, online, and social media, the campaign features messaging such as ‘Spread a little joy’ and ‘A little goes a long way’, showcasing Pana Organic as the desired treat for little moments.

The plant-based chocolate experts’ playfulness shines in the new campaign, an extension of Pana Organic’s brand values. Pana Organic products are 100 per cent vegan, organic, and gluten-free – inviting all to enjoy.

Founder and CEO of Pana Organic, Pana Barbounis, said, “At Pana Organic we love the fun approach of this campaign and know it will resonate with our audience – after all, it’s the little things that make the biggest impact. The campaign encourages everyone to take a moment to savour every moment, whether it’s sharing a dessert with your little ones or gifting someone a chocolatey treat.”

Pie Agency client service director Nikita Knight, said: “The team at Pana Organic are wonderful to work with, bringing not only immediate clarity thanks to a robust brand identity but also a willingness to challenge themselves to open the conversation to a broader audience. While the final creative became about the little things, this project was hugely rewarding from the very start. We kept the tone of the campaign within the brand guidelines, but focused messaging around the idea that the little things in life make the biggest differences. We very much look forward to supporting Pana Organic as they continue to grow as a brand.”

Adholics senior account manager Lachlan Steele, said: “As an agency that prides itself on collaborating with sustainable and progressive brands, it was a privilege for Adholics to work with Pana Organic on the latest chapter of their incredible story.”


Duration: 26 September – 17 April 2023
Creative Agency – Pie Creative Agency
Media Agency – Adholics

Source: Arize


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