Panasonic AC campaign warns of perils of summer

Panasonic has launched a campign reminding consumers of the perils of summer and urging them to instal air conditioning ahead of time.

The “Outsmart Summer” campaign, which Panasonic says is its biggest AC campaign ever, has been created by The Campaign Palace.  

Mathew Harrison, Group Marketing Manager for air conditioning at Panasonic Australia, said: “We hope that this new advertising campaign, along with our other marketing initiatives, will encourage consumers to start thinking about this early so they can get the right air-conditioner for them and potentially avoid long waiting times for installation.”

Cameron Hoelter, Campaign Palace’s creative director, said: “Our message is, make sure you are ready for summer by installing a Panasonic Air Conditioner now, or risk making a nocturnal visit to your cooler neighbours.”


  • Creative Director: Cameron Hoelter
  • Copywriter: Asheen Naidu, Charlie Cook,
  • Art Director: Alan Vladusic
  • Producer: Katrina Maw
  • Team Lead: Melissa Gill
  • Production Company: Plaza Films
  • Director: Nick Robertson
  • Producer: Kim Kirby

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