Panasonic Lumix ads push the idiotproof message
Panasonic will this Sunday launch a series of comical ads from The Campaign Palace for the Lumix camera range featuring amateur photographers getting great images because of the quality of their images.
The campaign, which includes three 30 second TVCs as well as online, point-of-sale, print and outdoor is the most extensive one yet for the Lumix brand.
Marketing communications manager Matthew Mannall said: “Lumix has truly come into its own in 2010 as one of the most recognised camera brands in Australia. This new campaign brings the standout features of the new Lumix range to life in a lighthearted and humorous way.”
The media strategy sees a number of enthusiast niches being targeted. Lonely Planet and Yahoo Travel will be the target for messages about the DMC-TZ1 model; the DMC-FT2 will feature in mainstream media ads media as well as targeting niche surfing, skating and snowboarding titles; and the DMC-G2 will be aimed at technology enthusiasts.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Brilliant – not only because it’s entertaining, but because the product backs up the claims. I’m a big advocate of Lumix cameras after buying one last year and seeing how all the shots turned out.
Without reading the instructions or knowing how to use manual settings, most of my snaps turned out quite well (for a hack) with some of them even being used in print publications recently. For anyone who’s curious, go here and scroll down: http://omanovember.posterous.com/
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Josh from Masterchef is a photographer as well!
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Great ads! This is the second batch which they have done really well with, and you’re right, they are making a name in the market by backing up their claims.
I want one
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‘Comical’?
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it made me chuckle… 🙂
But… I can see what they are trying to do here, make everyone think they can take a great photo if they have a great camera that “does the work for them”.
I have a friend has a great lumix camera but her shots are crap – automatic settings didn’t help her did they!
The thing is, there is more important elements to photography than the shutter speed and aperture controls, much much more, these are more important:
– composition
– time of day
– use & control of light
– and most importantly CREATIVITY.
You cant build those things into the camera can you… 🙂
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Dino
That’s all great, but most people use cameras to ‘take a picture’ without consideration for those important 4 items.
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Franksting
Yep and most people take crap photos – this wont help them anymore than any other camera on the market – not really a point of difference.
dino
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‘This video has been removed by the user’
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Sorry about that, D. I don’t know why, but Panasonic deleted and then reposted all of those ads on their YouTube channel. I’ve updated them now.
Cheers,
Tim – Mumbrella