Panasonic pranks Sydney guy for 28 days to promote new Blue Ray recorder
http://youtu.be/u9-XlqisxhE
The Campaign Palace and Panasonic are performing pranks on a Sydneysider for 28 days to promote a new Blue Ray recorder, which can capture the equivalent of 28 days of footage.
Rommy Gulla will be subjected to a daily prank from Monday which will be recorded and broadcast on the Panasonic YouTube channel, Facebook page and selected technology sites.
Viewers will have the opportunity to suggest a prank, with the best ones played out and recorded.
This is my favourite idea all year. Very content rich, and will keep people engaged for the full 28 days.
A great way to demonstrate the product promise. I like.
Usually I would think clever and hilarious but I think ill-timed and all I could think of was the anti-bullying messages that are being promoted globally and how this is sort of promoting bullying. Just a thought..
Fantastic! A great idea, and should be a very effective way of promoting the product.
same, this is a great idea. really link the tiny, yet meaningful, link to the product.
cant wait to see this bloke get stitched up !
very clever
Poor bastard Rommy. That was the longest and most horribly annoying 1 minute 15 seconds ad. To have 28 days … eek!
creepy
Poor, very poor.
corporate torture, poor Rommy!
if it was real, it’s creepy bullying and a PR fail
if it’s fake, what’s the point?