Panasonic pranks Sydney guy for 28 days to promote new Blue Ray recorder

The Campaign Palace and Panasonic are performing pranks on a Sydneysider for 28 days to promote a new Blue Ray recorder, which can capture the equivalent of 28 days of footage.   

Rommy Gulla will be subjected to a daily prank from Monday which will be recorded and broadcast on the Panasonic YouTube channel, Facebook page and selected technology sites.

Viewers will have the opportunity to suggest a prank, with the best ones played out and recorded.

Executive creative director of The Campaign Palace, Reed Collins said they wanted to single out the best feature of the new player which can record one terrabyte of footage.

“We could have gone down the normal route and produced against a whole bunch of well-trodden channels with lots of product features but then we would end up being like any other recording device,” he said.


  • Client: Panasonic
  • Director, marketing communications: Gemma Lemieux
  • Marketing communications manager: Rachel Bartrop
  • Agency: The Campaign Palace
  • National Chief Creative Officer: Reed Collins
  • Senior Creative: Hywel James
  • Senior Creative: Gerhard Myburgh
  • Group Account Director: Toby McKinnon
  • Agency Producer: Stefan Puskar
  • Designer: Samantha Hornitsky
  • Digital: Suede
  • Digital Strategy: Martin Hoegh-Guldberg
  • Digital Account Manager: Karin Hansen
  • Information Architect: Ralph Wayment
  • Digital Design Direction: Hallvard Nakken
  • Social Media Strategy: Tom Williamson
  • Designer: Casey Frendin
  • Front End Developer: Karina Arias
  • Flash Developer: Matt Bonnington
  • Developer: Alex Zui
  • Project Manager: Sarah Davies
  • Production Company: Film Construction
  • Director: David Wood
  • Production Company Producer: Warwick Boulter
  • Post Production: First Light Digital
  • Editor: Bruce Flint
  • Audio house: GAS
  • Media Company: Universal McCann

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.