Pandora celebrate special moments in a woman’s life in new brand campaign
Jewellery brand Pandora has unveiled a new marketing campaign to roll out across TV and cinemas in Australia and New Zealand, with the brand focusing on its role as capturing moment’s in a woman’s life.
Created by London-based creative agency Fold 7, the is a collection of images of the jewellery against a backdrop of moments in a woman’s life such as being proposed to. It is overlaid with a specially-created music track by UK singer-songwriter Gabrielle Alpin.
Pandora vice president of group consumer marketing Helene Abel said: “The new TVC concept reflects Pandora’s celebration of women, their individuality and the stories that they have to share. The fact that the many milestones of life included in the TVC can be customised so that they are relevant to women, wherever they live in the world, reaffirms our brand DNA.”
The new TV ad has been created to run across changing season throughout a two-year period, with the aim of linking the experiences of women’s life stories with Pandora’s brand identity and products.
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