Pandora creates new programatic sales director role, promoting Alison Pavy
Music streaming service Pandora has promoted Alison Pavy into a newly-created programmatic sales director role.
Pavy: “I’m hugely excited to build on the incredible momentum we already have in market”
Pavy has worked at Pandora for almost three years, starting in 2014 as a senior sales executive. Previously, she worked at Microsoft Advertising as an account executive for two years and prior to that she worked at Nine as a sales executive for two years.
Chris Freel, Pandora commercial director ANZ, said: “Ali is obsessed with driving results for our advertising partners and has the rare ability to combine the technical elements of marketing with the creative and emotional side. As programmatic evolves in this market her skills will be invaluable in helping to drive our progression.”
Pavy said: “This role is a fantastic opportunity to combine my passion for Pandora with my previous programmatic experience. Over the past two years I’ve seen first hand just how powerful and effective the platform is for advertisers. Now our enhanced programmatic offering will enable clients to reach our highly engaged listeners with even greater efficiency.”
The new role aims to strengthen the sales leadership team at Pandora as they recently reviewed its media account, opening it up for pitch earlier this week.
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Huge congrats Ali, sounds like exciting times ahead! All the best.
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