Pandora to sponsor ACP doco

Luxury jewelery brand Pandora has signed on to sponsor Park Street – a behind-the-scenes documentary following five ACP fashion magazines.

The announcement:

11 January, 2011

ACP Magazines and PANDORA today announced that PANDORA would partner Park Street, the new 10-part observational documentary series that delves behind the scenes of Australia’s leading women’s magazines.

PANDORA’s solus sponsorship encompasses in-magazine activity across the five ACP titles featured in Park Street – Cosmopolitan, Cleo, Madison, Shop ‘Till You Drop and Dolly – as well as brand alignment in-program, opening and closing billboards, and program-related social networking activity. Jeff Burnes, Head of Marketing and Communications at PANDORA, said: “Magazines influence millions of women every day, and PANDORA has forged a strong and active relationship with these ACP titles to communicate our brand to their readers.

“Park Street is an important vehicle for PANDORA to demonstrate the brand values of handcrafted jewellery made from genuine materials. Through our sponsorship, we will inspire women to style their own individual looks.”

ACP Magazines Publishing Director, Gerry Reynolds, said: “Park Street offers a powerful opportunity for PANDORA to align with our influential magazines to specifically target these five publications’ combined reach of 1.214 million readers* as well as enable the show’s audience to engage with the brand in an integrated and entertaining way.

“It’s fantastic that a hugely popular and prestigious fashion marque such as PANDORA is partnering with us for this insider’s look at the Australian publishing industry. We have a long standing relationshipwith the brand on many other initiatives within the ACP and Nine Entertainment Co group, including theimmensely successful 30 Days of Fashion and Beauty.”Park Street chronicles first-hand the cover-to-cover journey of editors, stylists, photographers, fashionistas, production staff, creative and sales teams. Each episode gives viewers a fly-on-the-wall look at how a top magazine is created, photographed, edited and marketed to create the must-have bibles of fashion and female culture and forecast trends for the current season and beyond.

Park Street is produced by Vokyo Entertainment and premiers exclusively on FOXTEL’s Arena channel Wednesdays from February 23 at 9.30pm.

Source: ACP press release


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