PANPA reveals ad awards winners
Newspaper industry body PANPA has named the winners of its annual ad awards.
Among the key awards, Michael Riach of Fairfax Media’s The Age was named advertising manager of the year.
The winners:
Best Single Ad 0-10,000
Goulburn Valley Bride & Groom (Shepparton News) – The Vault
Highly Commended
The Courier, Narrabri – Vyntage Vogue
Broome Advertiser – Anastasia’s
Best Single Ad 10-25,000
Bay of Plenty Times – Mt Fresh – Free Goldfish
Highly Commended
Wanganui Chronicle – Department of Conservation
Border Mail – RSPCA Albury
Best Single Ad 25-90,000
The Canberra Times – La Cobbler Shoes
The Business Times – Singapore Business Awards 2010
Highly Commended
The Examiner – Tasmanian Flour Mills
Napier Mail – Civil Defence
Best Single Ad 90,000+
The Age – Tontine
mX – Battle: Los Angeles “What in the Weird: Flashback”
Highly Commended
Sun- Herald – Veet, Shave the Page
Herald Sun – Colliers Upper West Side Wrap
Best Print Campaign for a Client 0-10,000
Goulburn Valley Bride & Groom (Shepparton News) – Tailsman Menswear
Highly Commended
Kalgoorlie Miner – Figure 8
Riverine Herald “Peat’s Office Equipment”
Best Print Campaign for a Client 10-25,000
Border Mail – Murray Goulburn Traders (Kiewa Milk)
Highly Commended
The Advocate – Mary’s Lingerie
Wanganui Chronicle – Wanganui Veterinary Services
Best Print Campaign for a Client 25-90,000
Newcastle Herald – GPT Charlestown Square
Hume Leader – Aumann’s Big Sale
Highly Commended
Napier Mail – Celebrating 125 years
The Mercury – Norske Skog Boyer
Best Print Campaign for a Client 90,000+
The Age – Mil Lel Parmesan Cheese
Herald Sun – Deakin University
Highly Commended
The Straits Times – 91.3FM
The West Australian – The Extraordinary Taxi Ride
Best Advertising Feature or Supplement 0-10,000
Riverine Herald – Echuca-Moama Weddings Magazine
Highly Commended
Muswellbrook Chronicle – Muswellbrook Shire Guide 2010
Border Watch – Our Saint – Mary McKilop Canonisation
Best Advertising Feature or Supplement 10,000-25,000
Border Mail – Henty Field Days
Highly Commended
The Advocate – Devonport Food & Wine Festival
Bay of Plenty Times – Lifestyle in the Bay
Best Advertising Feature or Supplement 25,000-90,000
The Canberra Times – In the City,
Gold Coast Bulletin – SHE Magazine
Highly Commended
The Examiner – Convicts of Van Diemen’s Land,
Parramatta Advertiser (Cumberland Newspapers) – Parramasala
Best Advertising Feature or Supplement 90,000+
Sun-Herald – Harvey Norman 3D
The West Australian – Switch to Solar
Highly Commended
Singapore Press Holdings – Tomorrow’s Eye Care Today,
Fairfax Community Newspapers (NSW) – St George & Sutherland Shire Leader – Great Chefs of the Shire
Best Advertisement/Campaign Promoting Print in a Trade Publication or as an In-House Ad 0-10,000
The Courier, Narrabri – Shop in Our Shire Promotion
Highly Commended
Ashburton Guardian – Ashburton’s First Portable Information Device
Riverine Herald – Like This Program?
Best Advertisement/Campaign Promoting Print in a Trade Publication or as an In-House Ad 10- 25,000
Bay of Plenty Times – 2010 Local Body Elections Campaign
Highly Commended
Hawke’s Bay Today – My Test
Wanganui Chronicle – It Wouldn’t Be The Same
Best Advertisement/Campaign Promoting Print in a Trade Publication or as an In-House Ad 25,000- 90,000
The Canberra Times – Find Your Moment
Best Advertisement/Campaign Promoting Print in a Trade Publication or as an In-House Ad 90,000+
The Straits Times – SPH Ink Awards 2010
Highly Commended
Singapore Press Holdings “CATS Classified Food Fest 2010”
Digital Advertising
Best Single Ad for a Client 0-10,000
Northside – Cumberland Courier – Northside Relaunch
Best Single Ad for a Client 10-25,000
The Chronicle – Leisure Pools
Best Single Ad for a Client 25,000-90,000
Whitehorse Leader – Strathcona Art Show
Best Single Ad for a Client 90,000+
Central Coast Express – Cumberland Courier – Parchem
Best Campaign for a Client on a Digital Platform 90,000+
NZherald.co.nz. Client /campaign – Nokia: PLAY
News Digital Media – Lifeline Charity Campaign
Best Dedicated Digital Environment for a Client 25,000-90,000
Otago Daily Times – Ltd Website
Best Dedicated Digital Environment for a Client 90,000+
NZherald.co.nz. Client /campaign – Nokia: PLAY
Best Advertisement /Campaign Promoting Digital Ad Solutions in a Trade Publication 90,000+
Leader Community Newspapers – Apia Montage
Integrated Solutions
Best Integrated Campaign for a Client (one or more platforms)
The West Australian – WA Police,
News Digital Media – Vodafone Ashes
Highly Commended
News Limited – The Australian Smart Business Series
Singapore Press Holdings – Fashion Season @Orchard 2010
Best Multi-Title Campaign for a Client
The Herald Sun – HMGF Trucks
Innovation
Best New Idea/Execution to Deliver Value/Reach for a Client(s)
The Age – Ski Yoghurt and Grains Post-it-Note
Highly Commended
Horowhenua Chronicle/Manawatu Guardian – Buying Bulk Column Centimetres,
Sun-Herald “Harvey Norman 3D
Collaboration
Best Multi-Department or Individual Collaboration to Deliver Value to a Client
Editorial Team, The Land – The Land’s 100 Year Celebration
Highly Commended
J Flood (designer), Linda Jane Keegan (editorial), Fiordland Advocate – Mini Advocate
Bianca Hopkinson (circulation), Kalgoorlie Miner – Circulation: Above and Beyond
We Wish
Singapore Press Holdings – Launch of Integrated Resort in Singapore
News Limited (Newsnet) – Spring Valley
Highly Commended
Fairfax Digital – Daylesford Mindmap
Cumberland Courier Newspapers – Coates Page Construction
Executive Excellence
Advertising Manager/Director of the Year
Michael Riach – The Age
Display Advertising Executive of the Year
Jaclyn Kaganov – The Sydney Morning Herald
Digital Advertising Executive of the Year
Susie Kyrou – News Digital Media
Classifieds Sales Person of the Year
Susanna Fredericks-Lee – The Age
Executive Excellence in Advertising Bundling – Print & Digital
Jane Larkin – The Age
Creative Services Professional of the Year
Matt Powell – Fairfax Digital
Michael Dawidowicz – The Age