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Paola Norambuena relocates to Interbrand Australia as chief strategy officer

Paola Norambuena has relocated from Interbrand New York to become the company’s chief strategy officer for Australia.

Norambuena has worked with Interbrand for the past 12 years, most recently as its global chief communications officer.

Norambuena has become Interbrand’s chief strategy officer

Nathan Birch, CEO at Interbrand Australia, said in a statement: “Paola brings unique global insight to the power of brand experience, having been instrumental in driving brand and business growth for numerous brands internationally over the years.”

Norambuena added: “The best part of any brand work is its direct and positive impact on the business itself – certainly, financial growth and expansion, but just as important is its impact on the business’ people and their relationship with the company. That’s the power of great branding – it’s an asset that builds a business long term.

“Interbrand has been my home for 12 years in New York, and it’s wonderful to now be joining such a talented Interbrand team in Australia that is primed for further growth across some iconic Australian brands.”

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