Paramount Australia scores ‘landmark’ multi-year deal media rights deal for Australian football teams
Football Australia and Paramount Australia have announced a “landmark” deal that will see all Socceroos and Matildas games broadcast exclusively on Network 10 and Paramount+.
On Wednesday, it was confirmed that the multi-year deal will go through to 2028 and ensure Network 10 and Paramount+ be the exclusive home to all Australian women’s senior national team matches for the next four years, including the FIFA Women’s World Cup Brazil 2027, up until the LA 2028 Summer Olympics, and the Men’s senior national team matches including all AFC Asian Qualifiers (FIFA World Cup 2026 Asian Qualifiers Final Round).
The deal does however exclude the Men’s FIFA World Cup in 2026, which will be broadcast on SBS.
James Johnson, CEO of Football Australia, declared the deal a “pivotal moment for Australian football”.
“Innovation is the cornerstone of our approach to sustaining and expanding the influence of Australian football. Reacquiring the Asian Football Confederation (AFC) National Team rights and securing the broadcast rights to the FIFA Women’s World Cup Brazil 2027 are strategic moves designed to maximise control over our content, enhance fan accessibility and unlock new revenue streams,” he said.
“These rights are integral to our strategy to secure a transformative broadcast deal that we anticipate will set new benchmarks in the valuation of football media rights in Australia. Bringing as much national team content as possible to a multi-platform partner was a key objective from a fan’s perspective, and we are thrilled to achieve this.
“We look forward to our continued partnership with Paramount Australia, a relationship that has been pivotal in delivering high-quality football matches to our fans. This ongoing collaboration will be crucial as we navigate future opportunities and challenges in the dynamic media landscape.”
Beverley McGarvey, President of Network 10 and Paramount Australia’s head of streaming and regional lead, added: “Australian football fans are the winners here,”
“Never before have fans had such incredible access to the sport they love, ranging from the A-Leagues all the way through to premium international games broadcast on the one free-to-air network and on one of Australia’s fastest growing streaming platforms.
James Johnson and Beverley McGarvey
“Perhaps one of the most exciting aspects of the Paramount Australia agreement, which we see as an exciting extension of our coverage of the A-Leagues, is the opportunity for women’s football.
“All CommBank Matildas’ games at the FIFA Women’s World Cup 2027 will be telecast by Network 10 on free-to-air television as will all Matildas’ games in the AFC Women’s Asian Cup 2026.”
The news comes after the A-League scored a boost earlier this month when it was announced that, while all matches this season can be watched on Paramount+, two fixtures will be screened live and free on 10 Bold and 10 Play, which is hoped will help “drive viewership growth and momentum”.
The 2024/25 season kicks off on the weekend of 18-20 October.
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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