‘We are very clear about who we are’: How SBS continues to thrive amidst TV wars

May 3, 2024 9:14

SBS has enjoyed a monumental start to 2024, and that looks set to continue for some time to come.

While Nine gears up for the 2024 Olympics, Seven enters a new era under incoming CEO Jeff Howard and Ten zeroes in on a younger audience, SBS has arguably led the way in regards to responsible advertising standards (after it introduced an opt out for gambling, alcohol, and quick food delivery services ads on its On Demand platform last year) and now boasts one of the year’s biggest hits on TV.

Appearing on a new episode of Mumbrella’s one-on-one podcast, SBS managing director James Taylor said there is a very good reason for SBS thriving in its own lane.

SBS 2024 Upfront: L-R James Taylor, Gina Chick, Melissa Leong, Julia Zemiro, Marc Fennell, Kathryn Fink

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Neil Griffiths

Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.

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1 COMMENTS

Bravo 3 May 24

I find I am watching more SBS than the commercial FTAs that dish out increasingly crappy content amidst the endless repeats.

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‘We are very clear about who we are’: How SBS continues to thrive amidst TV wars

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