Paramount Pictures and Hello pull off hidden camera prank for The Naked Gun launch

Paramount Pictures and integrated agency Hello staged a hidden-camera prank in Sydney to celebrate the release of The Naked Gun starring Pamela Anderson and Liam Neeson.

The announcement:

As part of a high-impact experiential activation, Hello installed what initially appeared to be a standard portable toilet in Sydney’s busy Entertainment Quarter. However, the installation came with an unexpected twist.

Once an unsuspecting participant entered and secured the latch, a large container was swiftly rolled over the exit door, housing a live police interrogation scene inspired by the film. Upon exiting, members of the public walked seamlessly into this staged world, effectively becoming unknowing participants in the interrogation.

The entire experience was captured on hidden cameras and published with talent approval in viral social formats.

The stunt was amplified by influencers Josh Mansour and Jad Nehmetalla, who were also lulled unaware into the prank environment.

The content travelled globally reaching audiences and gaining traction in the UK and US, proving that Naked Gun’s irreverent humour has cross-generational and international appeal.

Hello’s execution drew on its full-spectrum capabilities across creative ideation, event activation, social storytelling, talent management, and on-the-ground production. Resulting in a chaotic prank that echoed the film’s humour and drove real-world buzz.

Sam Kelly, managing director at Hello, says: “We wanted to bring the humour of The Naked Gun off the screen and into everyday life. Dropping Aussies into an interrogation straight from a dodgy portaloo was the kind of unexpected, ridiculous moment that gets people laughing and sharing.”

The Naked Gun is in cinemas now.

CREDITS

Managing Director: Sam Kelly

Director of Social & Editorial: Ben Stavert

Head of Events: Olivia Watts

Head of Design – Seamus McShane

Campaign Director: Caitlyn Gregson

Account Director – Samantha Crooks

Senior Account Manager – Abbie Bradwell

PARAMOUNT PICTURES AUSTRALIA

Erin O’Neill: Marketing Director

Alice Tran: Senior Media and Digital Manager

Hannah Brown: Senior National Publicity Manager

Lucy Carter: Media Manager

Terryn Wood – Digital Marketing Executive

Media Coordinator: Hadia Yosufzai

Source: Hello