Valiant Finance launches AI-generated and produced radio campaign

Fintech Valiant Finance has launched an entirely AI-produced radio campaign.

The announcement:

Fintech company Valiant Finance has launched its first radio campaign entirely generated, voiced, and produced in-house using AI, going live in Brisbane this week and Sydney next week.

The campaign demonstrates how AI can transform creative production from weeks to days. Valiant still used its in-house copywriter but turned around the entire production in days rather than weeks, enabling rapid creative refreshes without repeat production costs.

“This isn’t about replacing creativity with AI – it’s about our in-house team being able to ideate, produce, and refine campaigns at unprecedented speed,” said Alexander Concannon, Chief Marketing Officer Valiant Finance. “We can now test, learn, and evolve creative in real-time based on performance data.”

Valiant acknowledges the output isn’t perfect yet, but sees this as the future of in-house marketing: faster turnaround, scalable creative, and rapid feedback loops. And the move reinforces Valiant’s AI-first approach across product development and marketing.

“Nearly a decade ago, I argued AI would make us better marketers, not obsolete ones. This campaign proves that thesis,” says Alex.

Source: Little Big Deal