Paramount Pictures has now apologised for a poster promoting the Australian release of Teenage Mutant Ninja Turtles on September 11 which featured the heroes falling from a New York skyscraper.
“We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia,” said Paramount Australia in a statement. “Combining that image and date was a mistake. We intended no offense and have taken immediate action to discontinue its use.”
The poster, which was launched on Paramount Australia’s Twitter and Facebook pages yesterday evening drew immediate criticism on social media for its similarity to images from the Twin Towers attack in New York of September 11 2001. On both social media websites the poster for the film – set in New York – was uploaded with the comment: “Check out the official poster for #TMNTin cinemas September 11!”
It was deleted from both accounts only hours after it was uploaded.