Parmalat Australia joins the ‘Mediapalooza’ madness with a local $10.7m media pitch
Dairy goods company Lactalis Parmalat has joined the spate of global companies reviewing their media agency arrangements, Mumbrella understands.
The move puts incumbent ZenithOptimedia on alert on the $10.7m local media account against two challengers thought to be Havas Media and Maxus who are part of a global roster.
In Australia Paramalat has major FCMG dairy brands including Ice Break, Vaalia, Pauls, Oak and Rush.
Comment is being sought from Parmalat, who had not responded to multiple requests for comment at the time of publishing, but it is understood that the procurement led review is being coordinated globally.
What. The. F*ck.
Can everyone stop pitching and just do good work?
It’s a waste of resource, and it’s a waste of people’s personal time.
We have lives outside our jobs!
Remember that!
I don’t think we agreed to call it mediapalooza
Please don’t do that.
@Junior, this post is at 11am on a Saturday and your post was at 6p on a Friday, either you know all to well mesrcomms will try take all the time it can beyond 9-5, or you were a bit lit on a publisher’s Friday tab.