Part one of Al Jazeera’s How to Sell A Massacre brings 595,000 viewers to ABC

The first part of Al Jazeera documentary How to Sell A Massacre premiered on ABC last night to 595,000 metro viewers, making it the 12th most watched program of the evening.

The controversial documentary is the result of an Al Jazeera investigation into One Nation and America’s gun lobby. The second part will air Thursday March 28.

Some have criticised the ethics of How to Sell A Massacre, and questioned whether the use of deception and hidden cameras overstepped the mark. The ABC has responded to these claims via Twitter.

Elsewhere, Married At First Sight continued to dominate, taking 1.225m metro viewers. Nine secured another win with Travel Guides, which airs immediately after MAFS and retained 915,000 metro viewers, giving the show its highest rated night across three seasons.

Seven’s Manhunt retained 539,000 metro viewers, down from the premier last week which delivered 593,000.

My Kitchen Rules saw an 8% boost week-on-week, while Home and Away saw 15% more viewers than the same slot last week.

In news, Seven delivered 944,000 metro viewers and a combined total of 1.452m. Nine took 893,000 metro viewers, ABC sat on 722,000 and Ten brought 352,000.

MAFS continues to give Nine the edge in share with 25.9%, putting it ahead of Seven on 21.3% and ABC on 13.0%. Ten landed 10.2% of the share.

At a network level, Nine held 34.3%, Seven took 27.9%, ABC came in with 17.1% and Ten took 14.6%.

In the multi-channels, 9GO! was the winner for the night with 3.8%, followed by Ten Bold on 2.9%. SBS took 3.9% of the share.


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